Search Engine Optimisation
SEO that builds real authority, not just rankings. We focus on content that answers real questions, technical foundations that Google respects, and links that actually matter for your industry.
UK-Registered Digital Agency · Manchester
Digital growth
that actually
sticks.
We're a small team with big opinions on what makes digital marketing work. At Rootse & Co., we combine honest strategy, sharp design, and the right technology to help businesses grow — without the smoke and mirrors.
01 — Services
What we do — and do well
We keep our service list short on purpose. We'd rather be genuinely excellent at a few things than mediocre at everything.
Web Design & Development
We design websites that convert — not just websites that look good in portfolios. Fast, accessible, mobile-first builds that give your visitors a reason to stay and a reason to contact you.
Paid Media & PPC
Google Ads and paid social campaigns managed by people who obsess over cost-per-acquisition, not just click-through rates. Every pound of your budget is treated like it's ours.
Social Media Management
Consistent, on-brand content across the channels that matter for your audience. We handle strategy, creation, scheduling, and reporting — so you can get on with running your business.
Brand & Creative Production
From visual identity to video production, we create creative that represents your brand at its best. The kind of work that makes a prospect think "these people clearly know what they're doing."
Custom Software & Automation
Bespoke tools, integrations, and automations that remove the repetitive work from your team's day. If there's a process in your business that a computer should be doing, we'll build it.
02 — Who We Help
Industries we know inside out
We don't take on every kind of client. We focus on a handful of sectors where we've built genuine expertise — because a specialist will always do more for you than a generalist.
Dental Practices
NHS waiting lists are long, and private dentistry is growing — but only for practices that can be found online. We help dental clinics attract more private patients through local SEO, Google Ads, and websites built to turn browsers into booked appointments.
- Local SEO & Google Business Profile
- Appointment-focused web design
- Paid search for private treatments
- Patient review generation
Solicitors & Legal Firms
Legal marketing has its own rules — compliance matters, and trust is everything. We help solicitors build authority through content, improve their visibility for high-value practice areas, and design websites that communicate competence before a word is read.
- Practice area SEO & content
- SRA-compliant web design
- Google Ads for legal services
- Reputation management
E-Commerce Brands
Getting traffic is the easy part. Getting that traffic to buy — and come back — is where most brands struggle. We work with e-commerce businesses on the full funnel: from first click to loyal customer, with strategy and data behind every decision.
- Shopping campaigns & feed management
- Conversion rate optimisation
- Email & retention marketing
- Performance-first design
Growing SMEs
You've built something solid. Now you want to grow — but you don't need an agency that charges enterprise rates and assigns you a junior. We work directly with business owners and leadership teams who want clarity, honesty, and results they can measure.
- Digital growth strategy
- Website redesign & performance
- Integrated marketing campaigns
- Custom software & automation
03 — Our Process
How we work — no surprises
Every engagement starts with a clear brief and ends with measurable outcomes. Here's how we get there.
Discovery Call
We spend 30–45 minutes getting to know your business, your goals, and where you're currently at. No PowerPoint, no sales pitch — just an honest conversation.
Strategy & Proposal
We put together a clear, tailored proposal — no cookie-cutter packages. You'll see exactly what we'll do, why we'll do it, and what success looks like.
Build & Launch
We get to work — on time, within budget, with regular updates. You'll never be left wondering what's happening or chasing us for a reply.
Grow & Improve
We review results together, spot what's working, and keep improving. The best results come from treating marketing as an ongoing process, not a one-off project.
04 — Why Rootse
Honest. Direct. Effective.
No account managers in the middle
When you work with us, you talk directly to the people doing the work. No playing telephone with an account manager who's managing 30 other clients at the same time.
We tell you what you need to hear
We won't tell you everything is fine if it isn't. If a campaign isn't working, we say so and tell you why. That kind of honesty is rarer than it should be in this industry.
UK-registered, globally capable
Rootse & Co. Ltd is a registered UK private limited company. That means proper contracts, proper invoicing, and full accountability — wherever in the world you are.
Strategy before tactics
We won't start running ads or writing content before we understand what you're actually trying to achieve. The tactics follow the strategy — not the other way around.
UK
Registered & Compliant
24h
Response Guarantee
4+
Core Service Areas
0
Fluff in Our Proposals
05 — FAQ
Questions we actually get asked
Straight answers — no marketing waffle.
How long does it take to see results from SEO?
Honestly, it depends on where you're starting from and how competitive your market is. In most cases, you'll start seeing meaningful movement within three to six months — but SEO is a long-term investment. We're not going to promise page one in 30 days, because anyone who does is either lying or using tactics that'll hurt you later.
Do you work with businesses outside the UK?
Yes, and we do it regularly. Rootse & Co. is based in Manchester but we work with clients across Europe, the Middle East, and beyond. Time zones are rarely a problem — we're good at asynchronous communication and make it work.
What's the minimum budget you work with?
We don't publish a fixed minimum, but we're honest about what's achievable at different budget levels. A small monthly retainer will get you meaningful results in one focused area — trying to do everything on a shoestring rarely works. We'll tell you if we don't think the budget matches the ambition.
Can you build a website and manage our marketing?
Yes — and we'd argue this is the most effective setup. When the same team that builds your website manages your SEO and paid campaigns, everything is aligned from the start. You're not playing the blame game between a developer and an agency when conversions are low.
How do you report on results?
Monthly reports in plain English — no vanity metrics, no confusing dashboards full of numbers that don't matter. We focus on the things that connect to your actual business goals: leads, bookings, revenue, and conversions. You'll always know exactly what's happening and why.
What makes you different from other agencies?
Honestly? We're smaller and more direct. We don't have layers of management between you and the work. We're not trying to upsell you services you don't need. And we're willing to say "this isn't the right approach" even when it's not in our short-term interest. That combination is rarer than it should be.
06 — Get in Touch
Let's talk about
your growth.
Whether you have a clear brief or just a vague sense that something needs to change, we're happy to have an honest conversation. No obligation, no hard sell.